Light a Million Candles Updates ...
More than one million people in 171 countries across five continents - including two pledges from the Vatican - have visited www.lightamillioncandles.com to light a virtual candle of support.
80,000 candles were lit in week one, 202,000 by week two. The 500,000 mark was passed on October 9, less than 30 days after the launch. One month later the one millionth candle was lit. There have also been more than three million page views.
Media companies worldwide have thrown their support behind the campaign.
TVC: Television commercials created to raise awareness of the website have been aired on CNN, BBC World, Discovery, MTV and Star TV free-of-charge. The TVC has also been translated into 12 languages and is being aired across the world.
Print: Time, Fortune, the South China Morning Post, The Asian Banker, Reader’s Digest and The Economist have run press ads for free.
Editorial: has appeared in The Guardian (UK), Vatan (Turkey), FT, Elle magazine, Malay Mail and The Star (Malaysia) and marketing publications like Media and Marketing. Standard Chartered Bank’s CEO of Consumer Banking, Mike DeNoma, spoke on the issue on Bloomberg Television.
Web: Major online companies are carrying web banners.
The commercial has been seen by more than 86,000 people on YouTube and registered among its ‘Most Watched’.
A viral e-mail campaign directing people to the Light A Million Candles website has been picked up and passed on by hundreds of bloggers, prominent music portals and newswires. The first 21 searches for "light a million candles" on Google refer to the campaign.
The campaign reached the highest levels of political influence. A US Senate Committee was told about the campaign and the British Bankers Association has urged to join the Financial Coalition to eradicate the commercial viability of child pornography by 2008.
Mike DeNoma has also completed his target to run and cycle a total of 1,228kms over three races to raise money and awareness of the campaign – The Greatest Race on Earth series of marathons, Marathon des Sables and Fumace Creek 508. He has so far raised over US$77,000 for the cause.
Lighting one million candles is an incredible start. But the fight is not over. This is just the beginning of an even bigger campaign designed to raise awareness and recruit new members to join the Financial Coalition Against Child Pornography.
Please continue to spread the word and direct as many people as possible to
http://www.lightamillioncandles.com .
Together we can destroy the commercial viability of internet child pornography sites that are destroying the lives of innocent children.
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